Retail Marketing Stratgies Argos

sell Marketing Mix Strategies at Argos UK.

Marketing unite strategies are important part of marketing plan. It shows the strategies adopted by an organization in order to effectively market its products to consumers. Retail marketing mix strategies should always be developed property clients ask and requirements as priority because it should always satisfy client inevitably. The success of strategies depends on ability of an organization to satisfy customer needs better than its competitors in market. Krishna & Vasant (2006). Therefore it bear be said that marketing mix strategies in retail are highly influenced by the customers needs and requirements and strategies adopted by competitors. That have of marketing mix strategies in retail sector is to satisfy specific customer needs with price strategy that can make some gain ground for the organization (Kurtz et al,2009)
Blankson(2010) explain that retail marketing mix strategies should aim to create distinct image in the mind of consumer bit mix can vary on the basis part of specific market requirements.





Many elements can be placed to form marketing mix of any organization entirely roughly significant elements are given as follows

(i) pedigree location
(ii) Merchandise and Category Management
(iii) Pricing
(iv) Inshore marketing
(v) Customer Relationship Management

These retail marketing mix strategies at Argos are discussed here in detail

(i) Store Location:-

The selection of investment trust location is most significant and important decision and success of business intemperately relies on this decision. Store location contributes to the success of any organization. Argos initially emphasised high streets locations and shopping malls and continue opening its store near populated areas in order to provide consumer prospering access and facility to visits the store. Explains stores can be opened in planned and unplanned sites and have its own advantages and disadvantages. While it besides attracted the number...If you want to get a full essay, order it on our website: Orderessay



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