MK351
Park University
A Report on the Product/ run/Promotional Strategies Offered by Wendys
Wendys is a modern immobile food chain restaurant founded on old make value and principles. Dave, the founder of Wendys, built his business on the determine of honesty, integrity, hard work, and giving back to the community. Wendys credit forthwiths success on those founding principles. The primary products produced at Wendys include hamburgers, side items such as French fries, salads, beverages, and the infamous Frosty. Wendys preserves Daves legacy by providing customers character fresh ingredients in every order. In amplification to graphic symbol freshness in the ingredients, Wendys also provides customers with quality customer service.
Wendys website depicts a give the sack merchandising concept, including values and goals aimed at customer satisfaction, profit, and total friendship effort. (Text, p. 17) Wendys looks to satisfy customer needs with overall quality in ingredients and customer service. iodin of Wendys principles shamelessly includes profit. The message is, with profit comes success and crop that can in turn be shared with the company team and community.
The marketing concept is the basic philosophy that provides kick to a marketing- oriented firm. (Text, p. 27) It is clear that Wendys has a clear idea of the marketing concept, as seen in the company values.
A marketing strategy specifies a target market and a related marketing mix. The marketing strategy breaks down to twain parts, the target mix (customers who the company wishes to appeal) and marketing mix (controllable variables the company puts together to satisfy this target group. (Text p. 33) It would seem that Wendys marketing strategy aims to appeal to consumers that desire a fresher, higher quality product over competing fast food chains. Furthermore, based on the old fashioned principles of honesty, integrity, and treating others with...If you want to get a full moon essay, order it on our website: Orderessay
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