Case 2

_ In two decade (80s 90s ) period Anita Roddick s bole rat completed the cycle of evolution , dizzy heights to growing stalemate . There are some(prenominal)(prenominal) problems which are greens to fundamental law shown similar harvest-tide patternImmediate success of ashes parade was because of differentiator which Anita Roddick could identify and capitalize , in foothold of ` misgiving for environment . As being first mover in `natural products space , bole stag products caught the fancy of the customers right away . Like many other businesses , arguing realized the talent of personate Shop and questioned the same in public media , in turn adversely affecting the brand equity and the believe of loyal customersSecond problem : Successful business model of Body Shop was copied by plethora of new and old players , reduce Body Shop as one of the many in `natural products category . There was nothing different for Body Shop to offer to customers . Apparently R D potential was not built up to raise the entry barriers for competition to copyWith quick increase in size , generally presidency loses their agility and becoming bureaucratic .

This generally leads to the turnover of some critical members from the leadership teamInnovation options : As life- cycle of innovation is miserable , organization like Body Shop need to form and launch new cycle / wave of customer central innovation . These innovations can be either in terms of product service or shopping experience at retail storesAs market share in US is stagnating , Body Shop must develop plan for radical growth in overseas markets . Many US based organization are now global organizationsApart from organic growth , Body Shop must adventure out to acquire some niche companies . Acquisition route would help Body Shop in product diversification and also in desegregation of now- fragmented industryInvestment in R D facilitiesUpgrading and innovating look smell of the stores maintain customer interest and excitement...If you want to get a full essay, order it on our website: Orderessay

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