Marketing

MODULE: MKT306 MARKETING STRATREGY SUBMITTED BY SUZY R. DHORAY Contents EXECUTIVE digest3 INTRODUCTION4 SITUATIONAL summary6 PESTLE ANALYSIS OF TRINIDAD6 SWOT ANALYSIS OF NIKE INC WATCH tonal pattern9 PORTERS FIVE FORCES ANALYSIS12 DISCUSSION14 RECOMMENDATIONS15 CONCLUSION18 BIBLIOGRAPHY24 EXECUTIVE SUMMARY Nike Inc. is a leading manufacturer of sporting goods and apparel; they squander decided to launch their watch line in Trinidad and Tobago; which has been approach path to the forefront as the place for new investment. They, as with any(prenominal) other business need to think strategically with ternion important questions: Where are we now? Where do we want to go? business positions management wants to stake out, financial outcomes to achieve and strategic outcomes to achieve. And how will we bind there? In doing this we need to consider the external and internal environment which would influence this idea. A P.E.S.T.L.E. abridgment of the current environment of Trinidad and Tobago followed by a S.W.O.T. of the company was done. ostiary Five Forces was used to analyze the market that Nike watches will be trying to penetrate. In conclusion Nikes launching of their exist product- their watch line was found to be a S.M.A.R.T.

objective, til now in the current economy, their pricing strategies will need to be tailored to the existing situation. INTRODUCTION Nike Incorporated is one of the most recognized names in the sportswear industry with products such as shoes, athletic apparel and accessories. Phil Knight, a track runner started the bon ton in 1958. He wanted to create a world-class rate American running shoe, so he and his coach, burden Bowerman designed a running shoe. Nike Inc. was first called Blue palm Sports, however the name was changed to Nike after the Greek goddess of victory, and the swoosh logotype was added. Nike grew in popularity, firstly by marathon runners, and when running became less(prenominal) popular they just moved on to the... If you want to get a full essay, order it on our website: Orderessay

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