Global Communications

Introduction The feature of the orbiculate economy is not the flow of goods, solely the flow of capital, people, and information worldwide. With Globalization, time and space is no continuing a barrier to making deals in the world. Computer networks provide instant transactions. Along with the increasing speed of transactions and global sourcing of all forms of resources and information, managers are struggling to think globally and act locally ( Rivette 2000). As the markets become much open; as bear witness by free trade agreements between nations-, more foreign pie-eyeds are likely to enter domestic markets, then increasing competition. Since firms are operating in global markets, matched dismisss in the domestic market may negatively call for the firm in another segment of the international market. such increasing amounts and types of competition place pressure on firms to move into international markets in order to maintain their competitiveness in areas where they already operate (Atkinson 2000). Globalization requires intellectual capital as a source of comparative usefulness as evidenced by W.W. Grainger headquartered in Lake Forest, Illinois. Background Information W.W. Grainger, Inc.

a globally apt(p) fortune 500 company is the leading supplier of industrial products serving businesses and institutions throughout North America with roughly 600 locations. Grainger late expanded into Mexico and China to source and transfer its products. Graingers decision to go global in this manner reflects the intellectual capital the firm maintains. Knowledge has become the direct source of comparative advantage for selling its products. Graingers path to success has included global elaborateness to Mexico and Canada. In recent years, it has entered the Mexican and Canadian markets to both sell and source its products. It has done so by establishing sophisticated statistical distribution networks throughout both countries. In both countries, Grainger supplies customers with a wide... If you indigence to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.