6.1.Strengths Strong operating performance eat up inform intemperate operating performance in financial class 2011. Its revenue enhancement enhancement enhancement increased from â¬12,464m in 2010 to â¬14,233m in 2011, up 14.2 per penny y-o-y. The lessening of the TomorrowNow litigation provision had a importantly positive shock absorber on its operating profit, operating hedge and operating expanses. operating(a) profit increased to â¬4,881m in 2011 from â¬2,591m in 2010. operative margin widened 13.5 percentage points to 34.3 per cent in 2011, compared with 20.8 per cent in 2010. Operating expenses decreased to â¬9,352m in 2011 from â¬9,873m in 2010, down 5 per cent y-o-y. Product and engineering learning As of 2011, jade out industrious 15,884 people in enquiry and development (R&D) in 20 research locations across 12 countries. Also, it had 18 development centres, 6 co-innovation labs and 8 Sybase R&D centres worldwide. In the second half of 2011, S AP started constructing a new make for a research centre in Potsdam, Germany. This centre depart collaborate about with the universities in the Berlin/Brandenburg area in Germany. The tar halt area behind the saying of this centre is deployment of the new in-memory computing technology introduced by SAP, including SAP HANA software.

In 2011, the clubs R&D expenses as a percentage of total revenue was unchanged at 13.9 per cent from 2010 because R&D cost increased y-o-y at the same rate as revenue 14.2 per cent. On 1 October 2012, SAP made a world-shaking move in cloud business with the acquisition of Ariba Inc. Launched in 2011, SAP HANA is delivering uncovering performance in databa ses market. Wide geographical social m! ovement SAPs global aim helps it minimise risks from any downturns in a specific region. The company has a wide geographical presence across much than 130 countries. The largest of SAP Labs are in Walldorf, Germany; followed by those in Bangalore, India; Palo Alto, US; Shanghai, China; and Vancouver, Canada. In 2009, SAP established...

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