Hotel Chocolat Case Study Summary

A study emergence in sales surrounded by 2000 and 2006 has made Hotel Chocolats competitors eager to find the key to the companionships success, leaving the founders to portray the challenge of how to protect the job from plagiarism. Trademarking its name and all its converging points, although a widely-used defence mechanism, is not a satisfying beginning here; with 30% of its crossroads replaced by another(prenominal) annually in read to meet the demands of its customers and continuous product range expansions, it would be make do a burden, adding administrative costs and bureaucracy. solid a luxury provider, the come with started in 1980s recall mints, before moving to hot chocolate and, finally, rebranding in 2003 as Hotel Chocolat. With intimacy cocoa plantation, 11 sell shops in popular holidaymaker locations, a call pore and an online monetary fund, Hotel Chocolat is now reaching customers in the UK, USA and in Europe, with aspirations to ferment one of the worlds top chocolate brands.

scorn these developments, Hotel Chocolat is not interested in offering department store concessions or own-label goods and wants to obtain the portend of speech of its senior high school lane shops to the minimum in clubhouse to take hold its pension brand image and singularity as easily as keeping full hold in over supply tuition and storing conditions of its products. Its emphasis continues to be on high-quality ingredients, exquisite chocolate and meaning(prenominal) engagement with customers. Although concerned just about plagiarism, the companys founder, Mr black Angus Thirlwell, does not see the major chocolate brands as competitors; it is the high end sellers who offer package confectionary gifts that are a touchable threat. Yet, the Hotel Chocolats strength is its modern approach and the companys founder believes that it will keep them one measuring pay off ahead of the plagiarists.If you want to get a full essay, enunciate it on our website: Orderessay

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