Using marketing skills to sell a product

IntroductionThe product that we have elect is the breakfast cereal. Our brand pass to bequeath be Mrs Mathilda because we treasured to acquire an Australian trope to better relate to the local anaesthetic consumers (the famous Australian pain ?Waltzing Mathilda?). The primary location of our championship and factories allow be in Queensland because it is closer to the raw materials ask (wheat, grains and corn) to manufacture our products. We have a range of wellnessy breakfast products like breakfast bars, cornflakes and filter give away cereals. Our main focus will be on Mrs Mathilda?s Museli and it is tailored to the needs of those health conscious people no matter the age. As we ar a newly open company, our dodging is to establish a foothold in Australian securities industry before venturing out other regions in the world. demographic EnvironmentMore various(a) peopleThe macrocosm of Australia stood at 19 million at 2000 and the population of overseas immigrants (Asians, eastern Europeans, Indians and Africans) has shown a steady increase from 22.9% to 23.6% of the congeries population (Australian bureau of Statistics, 2003). therefore when we design our free guest hotline, we have to take into name the different languages of these people. For instance, leave alone multi-lingual options for the consumers to spot from, press 1 for English, 2 for mandarin and etc.

Ageing populationIn 1991, the portion of the Australian population elderly 65 and above stands at 11.5%. This figure has jumped to 12.3% in 2000 and get ahead increases are expected (Australian representation of Statistics, 2003). Therefore there will be an increase in demand for healthy victuals and so we have to visitation into that the contents of our product provide the maximum possible nutritional value (high in fiber, protein and energy). Pg1Changing Family StructurePeople are marrying later and having fewer children. Of those ingleside house that have children, the... If you command to get a entire essay, inn it on our website: Orderessay

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