From: Wei-Shan, Hsu, M&A Advisor
Date: 5/16/2012
Re: Growth for Zappos
Zappos is the largest online shoe store. The company was founded in 1999 and is headquartered in Henderson, Nevada. It is hold by Amazon.com. Zappos has set itself apart from competitors in four slipway: it has excellent customer advantage, a large alternative of shoes, selection is non base on season and they stock inventory. nearly inviolable things near the company are that they deliver fast, they lead good customer service, and they have a free counter policy.
|Deliver fast |Rare: excellence in domination system and effective delivery process|
|Customer service |Substitute: understand consumer demands, own consumers trust, |
| |satisfaction and loyalty |
| indigent makes |Rare: have strong financial ability and good reputation priceumer |
| |service to offer free return policy. |
However, there are some problems with shipping. Some customers are not getting their shoes on time because the manufacturer does not send them out on time. Also, the company has been affected by the negative economy. People are more careful about making decisions and that has affected sales. In addition, the company isnt expanding in other countries. This means they are ignoring potential customers. To improve Zappos, I strongly make the following recommendations:
Create more customers
Zappos still sells their products to U.S customers. They are losing potential customers outside the U.S. The company considers the shipping cost to be too high to be worth merchandising internationally. In addition they believe success is dependent on...If you trust to get a full essay, order it on our website: Orderessay
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