Wednesday, December 19, 2012

Ge General Electrics Comparison Between Immelt and Welch Strategies

Abdelkrim  BOUJRAF    PT1    MBA  Solvay  -­?  Strategic  Management,  Case  General   Electrics   Does  GE  under  Immelt   bankrupt  a  corporate  strategy  as  we   have   defined  in  the  first  lecture?  Please  answer  yes  or  no  and   motivate  your  answers  (5  points  approximately  1  page)     No.   What   bank linees  to  be  in?   GE  is  in  several  businesses:  industry,  financial  services,  media  &   entertainment,  wellness  care  and  infrastructure.   Those  businesses  are  selected  either  because  GE  has  been  in  this  business   for  years  (e.g.  infrastructure)  or  because  they  might  offer  a   towering  level  of  growth   (e.g.  Hispanic  entertainment  through  VUE).     How  to   cope  in  those  businesses?   GE   makes  and  divests  in  businesses  depending  on  their  growth   strategy.
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 GE  begins  with  a  small  acquisition  then  leverages  it  with  existing   resources  and  capabilities  which   office   perform  similar  activities  better  than   rivals  perform  them  and  not  performing  similar  activities  in  different  ways.   New  acquisitions  are  not  necessarily  made  to  fit  among  GEs  activities   (e.g.  Amersham)   and  to  introduce  new  concepts  inside  the  company.   External  factors  forced  GE  to  divest  from  unprofitable  assets  (e.g.  ERC)   but  possible  buyers  were  afraid  to  acquire  GEs  asset  as... If you want to get a full essay, order it on our website: Orderessay

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