The Consoumer Reigns

the consoumer reigns The Consumer Reigns THE ECONOMY IS a buyers world. The three great trends of our time -- globalization, deregulation, and digitization -- have given the consumer more choices and more information than ever before. And choices and information mean market power. Twentieth-century economists have long taught the design of consumer sovereignty; but only in upstart age have consumers experienced its full force. And then there is the mesh, which has disperse the consumers horizons from his or her neighborhood to the world. Much has been made in upstart years of the benefits of e-commerce. But actual buying over the network is still only a fraction of the nations $5.8 trillion in consumer spending. For now, the real value to the consumer of the Internet is not e-commerce, but information. By providing consumers with easy access to info rmation, the Internet has a...If you want to get a full essay, order it on our website: OrderEssay.net

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