Taobao

I. Why Taobao beats eBay in Chinas C2C commercialize? Alibabas Jack Ma said: eBay may be a shark in the ocean, further I am a crocodile in the Yangtze River. If we trash in the ocean, we lose nevertheless if we fight in the river, we win. The major(ip) reasons for Taobaos success could be summarized to Localization and Customization in Chinese securities industry. The table below lists the reasons that consequently Taobao succeeded. II. Is Zhao Cai Jin Bao a rectify forward motion to monetizing Taobao? Zhao Cai Jin Bao is the swear out that permit marketers crusade for keywords, ranking remunerative listings ahead of lax listings and stack a bureau a fee when a transaction relating to the paid listing was realised through Taobao. The harvest-home was similar to Googles. But in China, it is not a right approach to monetize Taobao on the C2C platform. * A PR disaster. aft(prenominal) three years lighten service, some users may speak out that this new product go against Taobaos promise of free service. * The uncertainty of the functionality of the product was a problem. at that places no guarantee that the tax revenue would definitely extend if the seller used the product. * The main local anaesthetic customers are thus untoughened to pips and pricing policy. * The residential district is a double-edged sword.

In the forum, large number could expand the negative perception very slowly and largely to affect the image of Taobao. III. What allow for be the outdo way to monetize Taobao? Comparing with eBay, Paipai and separate C2C platforms in China, the market hazard of Taobao C2C has occupied nearly 92%. Now, C2C Market share has been permanent, its time to focus on monetizing Taobao. * Winport and advertising service could be both launched on B2C and C2C platform. * Offline community activity: much(prenominal) as manduction the experience, teaching you how to you Taobao more efficiently. * In Taobao, B2C and C2C is feature seamless. Taobao Mall could charge the customers for value-added services. * Alipay is another best way. The quite a little of change over is stable in...If you want to get a full essay, rig it on our website: Orderessay

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