focus, in which the business avoids direct confrontation with its major competitors by concentrating on narrowly defined market niches (Mullins & Walker, 2010, p 227). Companies that press to be successful by chase a cost-leadership strategy must maintain constant efforts aimed at lowering their be (relative to competitors costs) and creating encourage for customers. For example, long horse worldwide is a low-cost retail merchant that has been expanding since the 2008 economic downturn. It uses the 4Ps of marketing; how organizations bring goods to the market: product, placement, promotion, and pricing. Product Dollar General carries some of the same name brand name items that you lift in a Wal-Mart Supercenter. Major brands like Gain, saint Soft, maxwell House (coffee), Bounty, and so on are products that are offered to customers for a very...If you urgency to get a full essay, order it on our website: Orderessay
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