Case study #2
BACKGROUND
Teva Pharmaceuticals is undoubtedly a international and national success story. Studying the route it took getting to where it is today, and moreover, considering its facultative paths for the in store(predicate) is a fascinating experience.
leading Q.1
From its very kickoff in 1901 as the wholesale drug distributor disseminated lupus erythematosus (which went on to purchase the sm totally drug manufacturing plant Teva, accordingly the name), innovation, daring and financial creativity resonated from Tevas every move. horizontal the geopolitical and demographical realities had a positive effect on Tevas strategic decisions, when as an up-and-coming local firm they advance the push to the skills and experience necessary to cope with the Arab boycott and to can low cost drugs to the relatively poor population. Its incremental amplification into the enormous spherical enterprise it is today was happening all the while Tevas history was riddled with merger aft(prenominal) merger, as the firms market savvy attend led it on the way to success.
The swift and decisive acquiring of pharmaceutical companies from Assia in the 1950s which then merged with zori in 1963 and with Teva in 1968, through Ikapharm in the early 80s and 14 more international transactions from 1985 onwards was in Tevas DNA from the start. Early mergers immediately boosted sales, profits and market share, circumstances establish CEO Eli Hurvitzs (1976-2002) view on the matter, by encouraging him to pursue additional purchases, basically basing Tevas future growth plans on acquisitions. Mr. Hurvitzs persistent push in the 1960s to consolidate the fragmented array of family-owned businesses which made up Israels pharmaceutical industry, resulted by the 80s in $50 gazillion in revenue, with nowhere left to expand in the national market and the way open before it to penetrate the global scene.
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