Vision Statement:
To be the premier Pakistani go inprise with global reach, passionately engage value creation for all stake holders
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Engro Foods limited is a wholly owned subsidiary of Engro Corporation. It started its operation just 5 years back with only 20 employees. Now in 2011 it is considered as one of the fastest growing lodge of Pakistan and is on the threshold of becoming a global player. Engro Food circumscribed used dairy as a footfallping stone to enter the food business. Engro Foods Limited has established state of art dairy touch units with multi product manufacturing facilities in Sukkur (Sind) and Sahiwal (Punjab)).
Top dairy tags standardised Olpers, Olwell, Tarang , Omore and Owsum have been launched under the category of dairy products. To support these brands and their high standards of quality, Engro Food has invested heavily in take out processing and take out collection infrastructure. The company has also taken initiative to step out of diary sector with the launch of juices under the brand of Olfrute. The pulverisation for Olfrute has been established in Sukkur along with the milk processing plant.
The company has completed the construction of its rice processing factory in Muridke ( Punjab). The company intends to export high quality mark rice all over the world.
In 2010 the company go along its aggressive business strategy of growth and related variegation into new product ranges and achieved volume growth of 27%. The company increased its volume in 2010 to 310 million litres in milk category as compared to 243 million litres in 2009. The company achieved a grocery share of 40% in the processed milk segment.
The processed milk growth is driven by tea leaf creamers where Tarang maintained its leadership with segment share of 62%. Tarang grew its market share in 2010 by 47% to 169 million litres. Tarang was also awarded the...If you want to get a full essay, order it on our website: Orderessay
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