Competitive Intelligence
Abstract
There are umpteen challenges to face in this century. Its an era of instruction. Those who suffer the best information are going to win the race for supremacy on the market. More and more managers are aware of the fact that they piddle to do something to remain on the market and to be successful. They have to adapt and to try to gain an advantage over the competitors. Nowadays, the exactly thing that makes the difference is the companys agonisticness. The times when the iodin who had the capacity to progress to more was the leader are long g ane; straight off all the actors on every market are pore on quality and this leads to severe competition. What is left then? How kindle a company gain competitive advantage? The alone thing that hatful make a difference is not the quality of the product but the quality of the information they posses closely the market, the client, the product, the technological dish up, management etc. Its or so the information management. Its about competitive intelligence.
Key words:
competitive intelligence, information, intelligence, strategy
It is pardonable to be defeated, but never to be surprised.
Frederick the Great
In todays fast ever-changing railway line world, no-one likes surprises.
The ability to be pro-active and not reactive is one of the greatest techniques for creating value within an organization. This requires a continuous process of transforming information into intelligence so that a company can manage the future. Winning a battle in the business area implies, like in any other face-off, versed your opponent, in this case, the competition, very well. The manager cannot make a practicable strategy, founded solely on information about his company. A competitive strategy means that one is competitive because he differentiates himself from the others. And for this, one has to know what the others are doing.
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