Leading international brand consumer goods company for cutis and dish antenna care
Total sales of €5.507 billion in 2007
On globose harvest-tide course with NIVEA, Eucerin, and la prairie brands
Hamburg, August 2008 Beiersdorf AG not only celebrated its 125th anniversary in 2007, it too generated the best result in the Companys history. Beiersdorf has developed into a orbicular company focused on the worldwide growth commercialise of skin and beauty care. Beiersdorf is now almost a pure-play branded goods company and is growing three times as immobile as the market. Its success is based on successful brands and regions with above-average growth potential, a related strict orientation on topical anesthetic consumer wishes, an optimized supply chain, and management expertise in a take to the woods organization.
Beiersdorfs NIVEA brand family is the global market leader in the quid market, while its Eucerin brand is an international leader in the neighborhood of dermocosmetics and la prairie has a strong position in the indemnity cosmetics segment. These brands are generating double-digit sales increases annually.
Other leading international and regional brands such as Labello, 8x4, and Hansaplast are also part of the portfolio, allowing Beiersdorf to dispense the entire spectrum of skin and beauty care from medical skin care to luxurious anti-aging products.
tesa one of the leading global manufacturers in self-adhesive product and system solutions for industry, business, and customers is an independent segment within the Group. tesa AG was formed in 2001 as an independent stock tidy sum within the Beiersdorf Group.
International right from the start
Beiersdorf has thought and acted internationally since its beginnings. For example, the low trading links to companies in the USA were set up in 1893 eleven years after the Company was founded by pharmacist Paul C. Beiersdorf in Hamburg. In 1911, Beiersdorf launched NIVEA Creme, the worlds first stable...If you requirement to get a full essay, order it on our website: Orderessay
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