Swot Analysis

7. efforts, brim can open blackberry stores with specialized berry profit, located in business centers and suburban areas all over the world; especially, in North America, Europe, and Asia. Advantages: By improving the merchandise mix and opening berry specialty stores in incumbent marts, RIM will penetrate its market places and grab market share. Adding to the regulate of product distribution, RIM will have another fomite to intensify communication of its blackberry bush products through client service excellence. Also, BlackBerry specialty stores provide added value to its products, by pass convenience and product knowledge to current and new clients at heart targeted markets. Disadvantages: The cost of additional marketing efforts will not be compensated if additional promotion and place of distribution proves futile. In this case, RIM will lose smartphone market shares to competitors who provide ripe products or services with a perceived greater value. If the BlackBerry delays new product launches at its new specialty stores, customer will not have the incentive to taint from BlackBerry product line.

3) Market Development: The third alternative is for RIM to further penetrate global markets by partnering with a officious carrier services in countries with emerging markets to grow smartphone market share (Appendix A). Advantages: In many developing economies, there is a growing proportion of middle-class households who are beginning to buy technological devices. This presents an opportunity 7 8. for RIM to grab market share and increase revenue. Continuing to partner up and co- scrape with global carriers enhances various consumer perceptions of product quality and adds value to BlackBerry products. Disadvantages: There is the potential that continuing to co-brand with global carriers may give away for RIM; global carrier brands are suited to various(prenominal) geographic regions and demographics in the different cultures, resulting in different customer profiles. Carrier... If you want to get a full essay, order it on our website: Orderessay

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