Safeway Audit Memo

In the early 1900s S.M. Skaggs a minister from the small(a) town of American Falls, Idaho opened his first grocery enclose. S. M. Skaggs had a hard time making the business sector profitable so he sold it to his son M. B. Skaggs in 1915. M. B. was very ener arouseic and had a very solid business sense. With the help of his louvre brothers, by 1926 he was able to expand the business to imply 428 stores in ten states. His strategy was to give the customer entertain while keeping a narrow profit margin. In the same year, Charles Merrill (Merrill Lynch) who owned Selig Stores, and Skaggs decided to merge and become Safeway Stores. This conjugation expanded quickly, and by 1928 there were 2020 stores and the business was being traded on the New York Stock Exchange. In 1986 Safeway was acquired by Kohlberg, Kravis & Roberts. KKR took the business individual(a) and downsized, closing half of their stores, including selling the UK business, in order to honorarium off debt. Safeway went public again in 1990. With Steve Burd as death chair/CEO, Safeway focused on slashing costs and lowering prices to add-on sales and reduce debt. This strategy worked and Safeway began to grow again. In 1997 Safeway acquired Vons stores for $1.376 billion. In 2005 Safeway set on a mission to reposition its brands.

They treasured to differentiate themselves as a higher quality store and redesigned their logo and changed their slogan to Ingredients for Life. Safeway is currently based in Pleasanton, California and has 201,000 full time employees. Safeway head for the hillss 1775 stores under such label as Vons, Randalls, Tom Thumb, Genuardis and Carrs. They also own and operate groceryworks.com an online grocery channel and a gift card business in the UK and Australia. Safeway is very community oriented. In recent long time they have contributed millions of dollars to local schools, cancer research, muscular dystrophy, and tsunami and hurricane Katrina relief. They also occur to strive to be earth friendly by... If you want to get a full essay, order it on our website: Orderessay

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