Kinh Do

BUSINESS STRATEGY Transmitted to: Kinh Do Corporation Mr. Tran Kim Thanh Prep ard for: Mr. Vincent Ng (Lecturer) social unit 7: Business Strategy BTEC HND in Business (Finance) Prepared by: Nguyen Huyen My Registration No: F02 214 Class: F02E CONTENTS 1. What is Kinh Do Business? fit to King do.vn, Kinh Do Corporation has four main linees which are including foodstuff, sell, real estate investment and financial investment. ? Foodstuff Kinh Do is realized in 1993 and started in Vietnam market as small one-on-one company. In 1996, Kinh Do marked the issueant landmark with import the Cookies line of Denmark to be worth 5 million USD. In the next few old age, Kinh do continue develop with the grasp of success bread, sponge cake industry, Chocolate, hard candy and woolly candy. In 2000, imported Cracker Line from Europe and take of AFC brand to be made the famous brand for Kinh Do. From presently on, Kinh Do foodstuff has achieved successful stages considered as the foundation for the habitual development of entire Group. At that time, this company also concentrate on more than 90% turnover of all host achieved from food and finance investment strategy of Group.

Moreover, Kinh Do operates in confectionary brand, especially to be Kinh Do Commercial, Ki Do conjunction Stock and Kinh Do North specialize in confectionary business and Ki Do Company specializes about ice-cream and yoghurt... In the future, Kinh Do surely undertake to make suitable products with delicious tasty, nutritional for all customers to always keep the pioneer position on the food market. ? Retail In fact, Kinh Do distribution system screenland all of 64 provinces and cities of Vietnam with 600 distributors, 31 Kinh Do Bakery and 200,000 retail areas. Kinh Do Company Stock with 14 continuous years to be voted as Vietnamese high quality products consumers. base on final report, Kinh Do will cooperate with study foreign partners to build and develop food industry... If you want to cast a full essay, order it on our website: Orderessay

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