Coca-Cola Industrial Evaluation

Table of Contents Executive Summary........................................1 Historical Summary.......................................2 Mission Statement........................................4 Porters Model...........................................5 S.W.O.T. Analysis........................................15 drive Forces of the Industry...........................23 Key Success Factors......................................26 Strategic Objectives.....................................29 Strategic Recommendations................................30 Historical Summary Coca-Cola started as a fountain b foreverage used for medicinal purposes in 1886 selling for five cents a glass. It grew quickly, but only later on a bottling system was developed did Coca-Cola have a relegate to became the world-famous brand it is today. In 1894 in a candy blood in Vicksburg, Mississippi, sales of Coca-Cola impressed the stores owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass storeful. Two attorneys from Chattanooga, Tennessee believed they could build a contrast around bottling Coca-Cola. Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States for the sum of mavin sawhorse!

The two divided the country into territories and sold bottling rights. By 1909, virtually 400 Coca-Cola bottling plants were operating. Bottlers worried that Coca-Colas straight-sided bottle was easily confused with imitators so they got together with bottle manufacturers and designed a bottle that unquestionably couldnt be mistaken. The Contour Bottle became one of the only packages ever granted trademark status by the U.S. Patent Office. Today, its one of the most recognized icons in the world. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales. In the 1920s and 30s the company began a major push to establish bottling operations outside the U.S. Plants were subject in France,... If you want to get a full essay, order of battle it on our website: Orderessay

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