Case Study: Rogers' Choclates

CASE 9: Rogers Chocolates Strategic Management INTRODUCTION Rogers Chocolates is the oldest coffee company in Canada based in Victoria, British Columbia. Rogers Chocolates focuses on the bounty chocolate market and differentiates itself by delivering award victorious quality products at a fair price; this conclave creates a good value for its customers. They also stomach expertise at creating an outstanding customer experience within their niminy-piminy themed retail locations that have also won awards. The company is privately held and currently focuses its business in four market beas, right away retail , online/mail monastic order , sell, and sales from a eatery in Victoria. The company also produces and sells a line of premium ice cream. The company employes 130 people, the majority of which are in retail. Sales from the companys retail establishments account for 50% of revenue. exertion takes place on a one-shift operation in a 24,000 square foot facility and is labor intensive. There are currently no measurements in gauge productivity and qualification in the plant.

The past president focused a maturement strategy in the wholesale market and current order fulfillment strategy is to give priority to online and mail-order business, followed by wholesale accounts, leaving the retail locations last to be serviced internally. Sales have seasonal swells during the holidays and demand prediction has been an issue; they have increase inventory to deal with these sales patterns but still acquire out of stock situations. The new president has been given a goal by the board of directors to double or deuce-ace the size of the company within 10 years. PROBLEM line of reasoning The focus on the wholesale market does not inline with the strengths of the company. Furthermore, the issues in operational efficiency with regard to production capabilities and demand forecasting are hindering the company from increased growth potential. ALTERNATIVES instruction on... If you want to get a full essay, order it on our website: Orderessay

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