Business Problem

Business Problem Paper The squad has submitted a business aim that discusses the business decisions and subsequent decline of Starbucks Coffees stock footing over the last 12 to 24 months. Starbucks is a in public traded political party that offers a variety of products, including: brewed cocoas, Italian-style espresso beverages, cold blended beverages, cook whole bean coffees, tea products, sodas and coffee liqueur (Datamonitor, 2007). The union also offers food items and gift ideas such as coffee mugs and music CDs. With India being one of the largest growing economies in the world (see Appendix A), second only to China, and the second largest macrocosm (1.1 billion people) the group believes that Starbucks should be tar stir uping the markets where their upscale and modern coffee shops would be successful (CultureGrams, 2007). This paper allow for discuss the open and independent variables of the teams study as well as the primary and secondary data use to support the study. The team will state the applicable null and alternate hypotheses as well as the methodology used to test the teams hypotheses.

An appropriate savor size will be used to ensure that the team arrives with a representative sample that will be sufficient to use when analyzing the sampling data to take a leak informed business decisions off of the statistical data gather during the proposed study. Finally, the team will make recommendations to Starbucks based off of the sample data gathered and analyzed. The team has gathered data for several(prenominal) cities within India relative to gender, level of affluence and cultural preferences. The company also has data related to city population, education level, diametric languages, religious affiliations, natural resources and major industries that support the local economy. The data also supports the competitive nature of the Indian markets which should be reviewed by Starbucks. Furthermore, the team has acquired data supporting monthly income,... If you want to get a full essay, order it on our website: Orderessay

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