Nike Marketing Strategy

Professor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi| Nike, Inc.| Marketing Plan Project| Nova south University H. Wayne Huizenga School of Business & Entrepreneurship   Assignment for Course:| MKTP 5005 former Marketing   | Submitted to:| Gregory F Stiber| Submitted by:| Brizaida Ribalta, Jessica Halsey, Shereen Hijazi.| | | | | | | | | Date of Submission: idealistic 30th, 2012 Title of Assignment: Term Project Marketing Plan security OF AUTHORSHIP: I allow that I am the condition of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Students spot: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi ***************************************************************** Instructors Grade on Assignment: Instructors Comments: control panel of Contents Executive thickset4 Company Description6 The Origin of Nike, Inc.

6 Todays Nike7 mission and Goals8 Core competencies10 Situation Analysis11 Macro-Level External environmental Factors11 Competitive Environmental factors 12 SWOT Analysis15 Competitors16 Reebok16 Adidas17 Puma17 Target Market19 Segmentation19 Target Marketing19 Marketing Mix20 Product Strategy20 diffusion Strategy21 Promotion Strategy21 Pricing Strategy24 Customer Relationship Management24 Budget and Monitoring26 Summary and Conclusions28 List of References30 EXECUTIVE SUMMARY Nike is a leader in athletic wear providing high quality innovative products. Our mission is to continue pushing boundaries with innovation thinking and product development. We create products for the everyday athlete to enhance his/her activity... If you want to get a full essay, enounce it on our website: Orderessay

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